A common misconception is a young or privately owned business simply cannot win meaningful organic search engine rankings on “generic” national search keywords competing with long established national brands. Some marketers assume because oftheir household name that invariably results in countless inbound backlinks it is impossible to compete. Such web marketerswould be mistaken. Often these national brands are ranked not on competitive national keywords not because they are necessarilysmarter about their overall SEO techniques.
Our process is to first identify with laser precision your most valuable national search keywords, in various semantic groupings, and match them with the content on your site which best supports user search intent. We also identifyany gaps where popular organic search keywords are underrepresented with relevant content on your site andpropose additional content, which we can create (to client approval) if desired.
Part of our research for writing on-page meta coding for the important pages of your site is analyzing why your competitors are ranking for your important competitive search keywords. Important findings inform how our SEO technicians targetvarious pages on your site for certain search phrases, as well as making additional recommendations for possible futureenhancements you may want to consider for your site. Often the things your competitors are doing better are quite predictable,yet sometimes other more creative SEO techniques should we find them, we will ensure you understand fully should you wantto incorporate them in your web strategy. No “front-end” viewable content is ever altered on your website without your awarenessand consent.
As part of our process of writing the ‘behind the scenes” meta-coding for your site, we perform a deep analysis of Technical SEO factors. We look for any issues that might hamper a competitive national SEO service campaign. In practice, the search engine algorithmsare somewhat forgiving on innocent technical errors which do not affect usability or their ability to index the website. They are forgiving becausetheir know sometimes poorly built sites, have high quality content. Search engines want to deliver high quality content to users, even if the site is not technically perfect under-the-hood. More egregious technical errors may need to be addressed, though we seldom such errors in sites built with widely adopted web development platforms.(Continuing)